Working group
Women in GenAI
Welcome to the Women in Generative AI section, a working group whose objective is to enhance, promote and expand the presence of women in the Generative AI environment.
Publications
Article
AI will not be reliable if it is not representative
06-15-2026 | AI Research Lab | GenAiA
Artificial intelligence is no longer the future; it's the present, influencing many everyday decisions. Diversity doesn't begin once a system is designed: it must be present from the moment we decide what problem we want to solve, what data we'll use to train the model, and who will be responsible for monitoring it.
Article
Semantics and Artificial Intelligence: emerging business models and future challenges
February 17, 2025 | David Roldán
In this article, we highlight the fundamental role of semantics in AI and explore how deep language understanding is transforming technologies. Despite advancements, AI models continue to face challenges in contextual interpretation, which can lead to errors. Furthermore, we uncover emerging business models driven by semantics. Finally, we address key ethical issues, such as transparency, privacy, and sustainability, in the development of these technologies.
Article
Emotional Management of AI-Based Innovations
10-01-2025 | David Roldán
The adoption of AI in organizations is hampered by psychological and organizational barriers. Neuromanagement, which applies neuroscience principles, offers tools to overcome these resistances and facilitate AI implementation. This article explores how to use neuromarketing and neuromanagement to address fear of change, lack of understanding, and concerns about job loss. Furthermore, it proposes an Emotional Management Plan to ensure successful adoption and foster a culture of innovation.
Article
Evolution and Perspectives of Generative Artificial Intelligence
December 30, 2024 | Laura González
Artificial Intelligence (AI), pioneered in the 1960s by John McCarthy, took a giant leap forward with Deep Blue in 1997. Generative AI, which began with the chatbot Eliza in 1966, now creates original content such as text, images, and music. By 2024, its market had reached $184 billion, with $36 billion dedicated to this technology. Furthermore, global regulations such as the AI Act in Europe have been implemented to ensure its ethical and responsible use, fostering a safer digital future.
Opinion
The resurgence of the Humanities in the age of AI
05-12-2024 | David Roldán
Artificial intelligence does not make the humanities obsolete; rather, it highlights the value of human qualities that technology cannot replicate, such as creativity, ethics, and empathy. As AI advances, the role of the humanities in education, philosophy, and art is reevaluated, and it becomes urgent to address the biases reflected by these systems. This resurgence of the humanities in the digital age invites us to use technology to enrich our understanding of humanity and foster a more just and inclusive society.
Article
Against All Odds
29-11-2024 | Luz Díaz
This article highlights the historical leadership of women, from figures like Isabella I of Castile, Queen Urraca Jimena, and María de Maeztu, to contemporary role models such as Nuria Oliver and Carme Torras. Female leadership has been fundamental in diverse areas, overcoming social and cultural barriers throughout history. Although often overlooked, women's leadership is deeply rooted in our history and our country and continues to transform society today.
Opinion
LoRAs in generative AI: a revolution in image creation
20-11-2024 | Montse Labiaga
Montse Labiaga analyzes how LoRAs in generative AI are transforming image creation. Unlike fine-tuning, LoRAs allow for the customization of models with fewer resources. She shares her experience, highlighting the effectiveness of LoRAs in different sectors. She also reflects on ethical challenges, such as bias and privacy. The technology, while promising, raises questions about its impact on society and the need for critical thinking.
Article
GenAI and the New Era of Payment Methods
November 20, 2024 | Verónica Sánchez
The payments industry is facing a slowdown in mature markets, but the use of GenAI is helping to improve areas such as customer service, fraud detection, and compliance. Multiple companies have managed to optimize their processes, increasing revenue and reducing operating costs. Although many still face challenges integrating GenAI, this technology is proving transformative in improving efficiency and personalizing services.
Article
Pioneering and relevant women for the birth of GenAI
October 23, 2024 | Laura González
Women have been fundamental to technological development throughout history, contributing innovations and knowledge in diverse areas. From Ada Lovelace's creation of the first algorithm to Grace Hopper's advancements in programming and robotics, their contribution has been constant and significant. Recognizing their legacy is vital to inspiring future generations and continuing to advance a field that benefits enormously from their talent and perspective.
Article
Introducing Women in GenAI
October 15, 2024 | Laura González
Women in GenAI is an initiative of the Generative AI Association, created to promote the inclusion of women in the field of generative AI. It arises in a context where female representation in technology remains limited, and seeks to foster a space for collaboration, learning, and networking.
Contact us
You can join the association or contact us via email: contact@genaiasociation.com.